hopping frog studios, LLC
What are you doing to improve your brand?
If you’re not continually talking about your brand, someone else will do it for you. You can’t rely solely on good product or location. In order to have a strong emotional connection with our customers, you need to exhibit a set of shared values. You need to tell them stories that will move them emotionally.
Branding is storytelling at its core. It’s about building an emotional connection with your customer in order to build loyalty. Before you can get them to fall in love with you, you have to understand your own story.
Make it memorable.
Good design leaves an impression. It can’t just be cute or stark or complex. There are rules to good design which you better understand before you start breaking them. Good design works better because it’s easier to comprehend.
Make it dramatic.
Photography should move you emotionally. It should say more about how you feel than what you see. Great photography uses composition and light to tell a story, but mostly it uses imperfection to evoke emotion.
Bring it to life.
One of the great things about motion pictures, especially those combined with sound, is that involves to many of our senses. We might be able to smell, touch or taste it, but we believe we can. There is no better tool to tell a story than to do it through films, and with today’s media landscape, video is more important than ever.
hopping frog studios
branding + design + photography + filmmaking
Better branding by design.™
And another thing before you go.
We’ll try to remember to put new stuff, but it’s highly unlikely it will happen very often, because we’re usually working on someone else’s stuff. So why do it, because you have to have hope.