Viking women’s club
If you’re not continually talking about your brand, someone else will do it for you. You can’t rely solely on good product or location. In order to have a strong emotional connection with our customers, you need to exhibit a set of shared values. You need to tell them stories that will move them emotionally.
A club for badass broads.
Estrogin+Tonic existed entirely as a Facebook group for liberal women to commiserate and be irreverent in a safe space.
Alcoholic beverages were not a requirement of the group, but certainly a number of the members imbibed. This was a test product, a hard lemonade in a can.