The power of storytelling in the world of authentic branding There is a scene, early on in The Matrix, where Neo and Morpheus are fighting in a simulator, and when they’re done, Neo realizes his mouth is bleeding. “I thought it wasn’t real,” says Neo. “Your mind makes it real,” says Morpheus. I was watching a video of Liquid Death founder Mike Cessario, and he was talking about their early attempts at making viral marketing videos. One of them involved taking a few vials of blood from skateboard legend Tony Hawk, then pouring that blood into a gallon of red paint. That paint then became the primary color of a limited edition series…