Storytelling
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The Job Of Being A Professional Storyteller
Telling stories for fun and profit in the cutthroat world of serious business The title on my business card reads, “Raconteur.” It’s a somewhat archaic term that simply means storyteller, but it’s a hell of a lot better than consultant. The word itself has a rapscallion air to it, as if describing someone who might very well be a bit of a scoundrel, yet one with a sense of style and a flair for the dramatic. The type of gentleman grifter we don’t see much anymore. It’s not a professional word, or even a particularly safe word. There’s an element of danger involved, with an almost mystical aspect to it, as if the…
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Better Brand Engagement Through Creative Storytelling
The path to better consumer engagement lies in making the customer the hero of the story Suddenly, everyone is a storyteller. As if stories haven’t been at the heart of human culture since the dawn of time. It’s easy sometimes to become enamored with all our technological advances and arrogantly believe we have transcended our primitive roots. We can ignore the stories now and get right to the details. Forget the narrative and show them the goods. The thing is, that’s rarely the case. Eventually, we come back down to earth and realize that it’s all storytelling in the end. The biggest obstacle facing most brands today is the ability to…
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Why Storytellers Matter
An international branding expert explores the value of authentic storytelling and how it informs the practical world Not long after we crawled out of the primordial ooze and discovered fire, human beings began to tell stories. We started painting on cave walls to document our lives, and as our brains and soft palettes developed, we told stories. Eventually, we learned to draw pictures of the sounds we made and began to write our stories down. We told stories to explain the world around us, where we had come from, where we were headed, and why we were here. From this humble beginning, we branched out to religion, science, history, art,…
